Why Generation Z Matters

This morning, I listened to a podcast from the “Social Media Social Hour with Tyler J. Anderson” on my iPhone.

Today’s edpisode was about “Marketing to Generation Z: What Marketers Need To Know”.   Are you wondering what’s Generation Z means?  Call me silly, but this was the first time I heard the term “Generation Z”.  It refers to young  people who were born in the late 1990s and under 20 years of age as of today.

Tyler’s guest for this podcast episode is Connor Blakley.  Connor is only 17 years old who has a lot to share about how to market to his age group.

Why Generation Z Matters

According to Connor, marketing to Generation Z is different than marketing to millennials and older folks.  Connor summed up why today’s teens are different from the previous Generation Y (aka Millennials).

Since they were cute little toddlers, Gen Zs were exposed to digital information.  They grew with iPads, gameboys and iPhones and have probably started using them since they were toddlers.   I love the term that Connor used and that he refers to their generation as “Digitally Native”.

cartoon of teen with light bulb idea above his head

Most teens today, like Connor, are not at all trusting of any brands.  They don’t mind if their clothes are not “branded” loudly and don’t like to be a walking advertisement for popular brands! They’re not easily influenced with today’s advertising and “don’t buy into all that stuff.”


Teens today quickly analyze and form in their heads if a brand is trusting or interesting enough to capture their attention.  And it only takes them a few seconds to make a decision.

Marketing to Generation Z will be trickier because they’re educated and intelligent kids. They are highly skeptical of the way advertising has been used. Let’s just say they need more convincing natively.

Pay attention to the conversations from Generation Z and try to get insight on how they think, the words they use and create a marketing plan around them. As marketers, we need to expand our awareness and relevance for our young audiences.

To listen to the full episode of Marketing to Generation Z, see below.  I’m not an affiliate and no compensation was paid for writing this blog.

Here’s the link for the podcast to listen online:  http://casualfridays.com/marketers-need-know-marketing-generation-z/


Small Business And Social Media

Image: pixabay
Image: pixabay

Social media is not just for teenagers randomly tweeting or posting their current activities. No…. it has become much bigger than that.

Most TV shows such as Good Morning America, reality shows like The Voice or Dancing with the Stars, and even sporting events such as NASCAR, pretty much get their audience engaging with them by posting tweets and comments and using hash tags (#) to follow the conversation on social media today. Big companies too, have social media profiles in Facebook, Pinterest, Instagram, LinkedIn, Twitter, YouTube and other social platforms.

Why Do You Need Social Media?

When it comes to growing your small business, the power of social media can expand your communications not only to your existing clients but also to future prospects. Social media is social networking that allows you to engage in multiple ways with your audience. You expand your brand awareness, direct them to your website, generate leads and new customers.

This medium allows you to communicate and share any information you wish with your audience. Perhaps you’re having a special sale, or you want to share an article that your audience can benefit from and get tips and ideas from you.

In today’s world, “word of mouth” is being accomplished with social media. When compared to traditional marketing methods the return on investment (ROI) is unmatched using social media because of it’s low-cost and potentially reaching a vast audience.

 How does a Small Business Start using Social Media?

Image: pixabay
Image: pixabay

Step 1: Decide which social media platform is easy for you to use. There are many to chose from and if you’re brand new to social media, I suggest learning one or two to start with.

Step 2: Create your profile(s). Use your company name or a name your audience will recognize.

Step 3: Create content, or share articles you feel may be of value, or other examples would be to offer free advice, or a tip of the day.

How often should you use social media? Well, it depends, but most experts say, you should be sending tweets (via Twitter) 3-5 times day, posting in Instagram or Pinterest twice a day at minimum and in Facebook at least twice a week. You must be active in social media to start getting noticed and attract followers. Don’t just post or send tweets, engage with your followers. If you find someone’s contents valuable, let them know. If you like their images or infographics in Pinterest, repin it, “like” their posts in Facebook. This is how you would start building relationships on social media.

Ideally, you then want to direct people who follow you on social media to your website. This is where you can start introducing them to your products or services. Eventually, you want to direct your potential customers to your mailing list too, so you can continue to communicate and build a relationship with them. Also, include your social media icons to your website so visitors can easily engage with you socially.

Keep in mind that when you are using social media you are, in essence, networking and building relationships. So when you add value, or offer tips and advice, it may be shared with others. You will attract more people that may want to know more about you and your business.