This morning, I listened to a podcast from the “Social Media Social Hour with Tyler J. Anderson” on my iPhone.
Today’s edpisode was about “Marketing to Generation Z: What Marketers Need To Know”. Are you wondering what’s Generation Z means? Call me silly, but this was the first time I heard the term “Generation Z”. It refers to young people who were born in the late 1990s and under 20 years of age as of today.
Tyler’s guest for this podcast episode is Connor Blakley. Connor is only 17 years old who has a lot to share about how to market to his age group.
Why Generation Z Matters
According to Connor, marketing to Generation Z is different than marketing to millennials and older folks. Connor summed up why today’s teens are different from the previous Generation Y (aka Millennials).
Since they were cute little toddlers, Gen Zs were exposed to digital information. They grew with iPads, gameboys and iPhones and have probably started using them since they were toddlers. I love the term that Connor used and that he refers to their generation as “Digitally Native”.
Most teens today, like Connor, are not at all trusting of any brands. They don’t mind if their clothes are not “branded” loudly and don’t like to be a walking advertisement for popular brands! They’re not easily influenced with today’s advertising and “don’t buy into all that stuff.”
Teens today quickly analyze and form in their heads if a brand is trusting or interesting enough to capture their attention. And it only takes them a few seconds to make a decision.
Marketing to Generation Z will be trickier because they’re educated and intelligent kids. They are highly skeptical of the way advertising has been used. Let’s just say they need more convincing natively.
Pay attention to the conversations from Generation Z and try to get insight on how they think, the words they use and create a marketing plan around them. As marketers, we need to expand our awareness and relevance for our young audiences.
To listen to the full episode of Marketing to Generation Z, see below. I’m not an affiliate and no compensation was paid for writing this blog.
Here’s the link for the podcast to listen online: http://casualfridays.com/marketers-need-know-marketing-generation-z/