Last week in our mastermind group, we discussed having an elevator speech and the importance on how it comes across to a new person. We each took turns saying our elevator speech in front of the group. Some people read their elevator pitch from a piece of paper while others “winged it”. In my opinion, you should be able to describe who you are and what you do to a new person, without having to look at a piece of paper.
A mentor once told me that I should practice my elevator speech over and over and over again. She said I should know my “speech” like the back of my hand. She also suggested I look in the mirror and practice 5-10x a day until I really become comfortable with the words, my expression, and having confidence when asked what I do and introducing myself. I totally agree with this!
Either way, having an elevator speech is something you should have and practice on how to deliver it smoothly; so the next time you’re in a networking meeting or introducing yourself in a business situation, you’re ready to talk about yourself with confidence! If you deliver your elevator pitch with confidence, you might just get the other person to start engaging and begin a great conversation with you!
To briefly outline what your elevator pitch or speech should have, here are 3 things to think about.
- What’s your purpose of having one ready? Introduce them to your new venture?
- Are you letting people know what you do and about your business?
- Peak their interest, let them know your unique selling proposition? (USP)
Remember, to not be “salesy”, but do engage and listen to their comments and answer their questions professionally. Make sure you have business cards or brochures to leave with them, just in case they may want to do business with you.
Do you think that having an elevator pitch today, is important? And do you practice what you’re going to say over and over until you get more comfortable? Or do you wing it when someone asks you what you do as a business owner?