TRAVEL: IS IT ONLY FOR THE RICH AND FAMOUS?

As a child my mother introduced me to travel. Back then travel was deemed only for those who could afford it and had to be of a certain stature. I didn’t see my mom that way but somehow she made it possible. I guess she too loved to travel and wanted to expose me to the world. Since then, travel has been in my blood and I have been travelling ever since. Since then, travel has become more accessible and open to all walks of life. Even the way people dress now compared to back then demonstrates how travel has evolved from business to casual.

The word travel is on blue map backgroundSince starting my own online business around 2010, travel has become even more important to me as it allows me the opportunity to attend seminars, conferences and trainings to keep abreast of my industry, know-how and latest trends and more so network and make new friends and possible business collaborations plus a little R&R on the side. However, whether you are in business or just a leisure traveller, travel can be a bit still on the expensive side for some.

I had to find a way to have my cake and eat it as they say and in sharing this blog with you, in the same way I shared my goals, someone told me about this wonderful site that helps me achieve exactly what I wanted. There are hundreds of trips under ‘Browse Experiences’! It’s pretty cool and the prices, well I will leave you to see for yourself in the video when you click on the link.

Blog Talk Radio

I have even taken it a step further and started another online radio show about travel titled youtrippin. You should check it out as it allows me to learn more about travel from others who have gone where I haven’t gone before (yeah, I am a Star Trek Fan) and enticing places to add to my bucket list. Hey, if you happen to be reading this and you have travelled somewhere and would like to share it on my show, feel free to reach out to me. I am sure there are people out there who would love to hear about it. And hey, don’t forget to check out that travel link.

I took my 76 year old mom on a 5 day cruise to the Bahamas recently and she still can’t stop talking about how 5 star the ship experience was and the VIP treatment she received from the staff. Don’t allow her to be the only one to brag! Here’s the link again to check it out and maybe, just maybe, I may see you on one of those trips or on the beaches of the world!

This article was submitted by our Guest Blogger, Corine La Font.

Corine La Font is a Speaker, Author, Coach and Self Publishing Consultant. She is also an Award Winning Publishing Resource in the 2013 Small Business Book Awards. Get a copy of her book at http://amzn.to/TFHQka, Subscribe to her Magazine at http://bit.ly/1IDj7pQ tune in to her radio programs at http://www.blogtalkradio.com/helpdeskja and http://www.blogtalkradio.com/youtripping Check out her website at http://www.helpdeskja.com She can be reached at corinelaf@gmail.com

Why Generation Z Matters

This morning, I listened to a podcast from the “Social Media Social Hour with Tyler J. Anderson” on my iPhone.

Today’s edpisode was about “Marketing to Generation Z: What Marketers Need To Know”.   Are you wondering what’s Generation Z means?  Call me silly, but this was the first time I heard the term “Generation Z”.  It refers to young  people who were born in the late 1990s and under 20 years of age as of today.

Tyler’s guest for this podcast episode is Connor Blakley.  Connor is only 17 years old who has a lot to share about how to market to his age group.

Why Generation Z Matters

According to Connor, marketing to Generation Z is different than marketing to millennials and older folks.  Connor summed up why today’s teens are different from the previous Generation Y (aka Millennials).

Since they were cute little toddlers, Gen Zs were exposed to digital information.  They grew with iPads, gameboys and iPhones and have probably started using them since they were toddlers.   I love the term that Connor used and that he refers to their generation as “Digitally Native”.

cartoon of teen with light bulb idea above his head

Most teens today, like Connor, are not at all trusting of any brands.  They don’t mind if their clothes are not “branded” loudly and don’t like to be a walking advertisement for popular brands! They’re not easily influenced with today’s advertising and “don’t buy into all that stuff.”

 

Teens today quickly analyze and form in their heads if a brand is trusting or interesting enough to capture their attention.  And it only takes them a few seconds to make a decision.

Marketing to Generation Z will be trickier because they’re educated and intelligent kids. They are highly skeptical of the way advertising has been used. Let’s just say they need more convincing natively.

Pay attention to the conversations from Generation Z and try to get insight on how they think, the words they use and create a marketing plan around them. As marketers, we need to expand our awareness and relevance for our young audiences.

To listen to the full episode of Marketing to Generation Z, see below.  I’m not an affiliate and no compensation was paid for writing this blog.

Here’s the link for the podcast to listen online:  http://casualfridays.com/marketers-need-know-marketing-generation-z/