Do You Have An Elevator Pitch When You Talk About Your Business?

Last week in our mastermind group, we discussed having an elevator speech and the importance on how it comes across to a new person. We each took turns saying our elevator speech in front of the group. Some people read their elevator pitch from a piece of paper while others “winged it”.  In my opinion, you should be able to describe who you are and what you do to a new person, without having to look at a piece of paper.

A mentor once told me that I should practice my elevator speech over and over and over again. She said I should know my “speech” like the back of my hand. She also suggested I look in the mirror and practice 5-10x a day until I really become comfortable with the words, my expression, and having confidence when asked what I do and introducing myself. I totally agree with this!

Either way, having an elevator speech is something you should have and practice on how to deliver it smoothly; so the next time you’re in a networking meeting or introducing yourself in a business situation, you’re ready to talk about yourself with confidence! If you deliver your elevator pitch with confidence, you might just get the other person to start engaging and begin a great conversation with you!

To briefly outline what your elevator pitch or speech should have, here are 3 things to think about.

  1. What’s your purpose of having one ready?  Introduce them to your new venture?
  2. Are you letting people know what you do and about your business?
  3. Peak their interest, let them know your unique selling proposition? (USP)

Remember, to not be “salesy”, but do engage and listen to their comments and answer their questions professionally.  Make sure you have business cards or brochures to leave with them, just in case they may want to do business with you.

Do you think that having an elevator pitch today, is important? And do you practice what you’re going to say over and over until you get more comfortable? Or do you wing it when someone asks you what you do as a business owner?


Alternative Ways to Get Referrals

If you’re a new business and want to get more customers to build up your clientele base, then keep your clients happy. Word of mouth is priceless. If your client has a great experience working with you, they will happily send you referrals. However, you can also add other ways to create a buzz around the services you offer.

The first suggestion is to produce excellent content in different formats that’s useful to the prospects in your niche, including:

  • Articles
  • Special reports on hot topics in your niche
  • YouTube videos
  • Images/infographics
  • Webinars
  • PowerPoint presentations
  • Emails and autoresponder
  • Online courses

Add share buttons for all of these types of content. Many blogs have plugins that allow visitors to share the content at your site on many of the main social networks, such as Facebook, Twitter, LinkedIn, Pinterest and Instagram. Publish original content on the networks that your followers can also share easily. We might also term it creating buzz about your products and service. Launch new products regularly can create buzz. Be willing to give away free review copies in exchange for testimonials to pass the word along about how good your products are.

Create a Buzz or Go Viral

Offer a free webinar or workshop can create buzz if you have a good reputation in your niche.  This might make people eager to attend so they can interact with you.

Emails can be forwarded easily to friends and family. Online courses are even better for viral marketing purposes, if they are an interesting niche topic. Create special reports designed to get more email sign-ups that have a high potential of going viral.

Since YouTube is one of the largest search engines, create videos on this platform. Don’t want to appear in front of the camera? ( I feel the same way too.)  Craft your best PowerPoint presentations into video and upload them in your YouTube account.


Create an affiliate program for your loyal customers so they can earn income by referring your products and services. Form JV (joint venture) partnerships with people in your niche who are not your direct competitors so you can all help each other with viral marketing.

Let them try your product for free, so they can recommend it to others. Craft attractive offers that any customer would be delighted and be glad to tell others the terrific bargain they received from you.

Promote on your social networks

Publish unique content as well in your accounts and within groups you have joined or created yourself, such as Facebook groups. Your connections can share it with all their followers with just a click.

Lastly, just ask for referrals from your current clients.  You can ask for referrals thru email or phone call.  Reward them with a small discount or gratitude gift.

Add a Call To Action

On all your blogs or content marketing materials, you should have a CTA button.  You would be amazed that even top marketers forget to include a call to action button so if the reader liked the content or found it useful, they should feel free to share it with others.