Do You Have An Elevator Pitch When You Talk About Your Business?

Last week in our mastermind group, we discussed having an elevator speech and the importance on how it comes across to a new person. We each took turns saying our elevator speech in front of the group. Some people read their elevator pitch from a piece of paper while others “winged it”.  In my opinion, you should be able to describe who you are and what you do to a new person, without having to look at a piece of paper.

A mentor once told me that I should practice my elevator speech over and over and over again. She said I should know my “speech” like the back of my hand. She also suggested I look in the mirror and practice 5-10x a day until I really become comfortable with the words, my expression, and having confidence when asked what I do and introducing myself. I totally agree with this!

Either way, having an elevator speech is something you should have and practice on how to deliver it smoothly; so the next time you’re in a networking meeting or introducing yourself in a business situation, you’re ready to talk about yourself with confidence! If you deliver your elevator pitch with confidence, you might just get the other person to start engaging and begin a great conversation with you!

To briefly outline what your elevator pitch or speech should have, here are 3 things to think about.

  1. What’s your purpose of having one ready?  Introduce them to your new venture?
  2. Are you letting people know what you do and about your business?
  3. Peak their interest, let them know your unique selling proposition? (USP)

Remember, to not be “salesy”, but do engage and listen to their comments and answer their questions professionally.  Make sure you have business cards or brochures to leave with them, just in case they may want to do business with you.

Do you think that having an elevator pitch today, is important? And do you practice what you’re going to say over and over until you get more comfortable? Or do you wing it when someone asks you what you do as a business owner?

 

You Can’t Change People

You can’t change people; you can only change yourself. How many times can you help someone by giving them advice?  They continue to do the same thing over and over; maybe they’re just not ready to change.

Having worked since I was a teenager, I have met so many different people from many various industries and walks of life. Why are some people more successful and why are others broke all the time?  Many people have a myriad of motivational reasons to push further to reach their goals.  One thing I know for sure is that to become a better person either personally or in business, you must invest in yourself.

quote on people by jim john

We are always growing and changing.  I mean, look at your life now, were you a different person ten years ago?  In the last ten years, did you take a class, start a new relationship or become a parent?  These are changes most people experience.  One day you’re a single person with all the freedom in the world, to go out and party, travel, get home whenever you please.  Then, all of a sudden you’re a parent and boom! Things changed and now, it’s a different game in life.

As a business owner it’s not just opening up a store or getting a website and expect to have success overnight.  Oh, it’s a lot of work.  Now, you may be lucky to have started your business and clients started rolling in along with the money.  However, in order to continue to grow you must take the time to invest in your business and in personal development.

One book I read in high school is “How to Win Friends and Influence People” by Dale Carnegie. This book taught me to listen first, rather than talk about myself. People love to talk about themselves! Sometimes being a listener is all someone needs.

Now, when someone asks me for advice, I open-heartedly like to help out and hope my words will help him or her.  I like to help by providing new ideas or direction, and hope it made their day so they can move forward.

I’ve spent hours on one person, trying to help her, even doing online research, providing the links so she can have a better mindset.  Later, I realized that there was nothing else I can provide her.  It’s really up to her.  No matter how hard we try to help others, it’s up to them.

You can train people and show them what to do and even share a secret or two.  If however, they cannot move forward, then just realize that you cannot change people.  They have to take responsibility and motivate themselves by investing in their own personal development.


TRAVEL: IS IT ONLY FOR THE RICH AND FAMOUS?

As a child my mother introduced me to travel. Back then travel was deemed only for those who could afford it and had to be of a certain stature. I didn’t see my mom that way but somehow she made it possible. I guess she too loved to travel and wanted to expose me to the world. Since then, travel has been in my blood and I have been travelling ever since. Since then, travel has become more accessible and open to all walks of life. Even the way people dress now compared to back then demonstrates how travel has evolved from business to casual.

The word travel is on blue map backgroundSince starting my own online business around 2010, travel has become even more important to me as it allows me the opportunity to attend seminars, conferences and trainings to keep abreast of my industry, know-how and latest trends and more so network and make new friends and possible business collaborations plus a little R&R on the side. However, whether you are in business or just a leisure traveller, travel can be a bit still on the expensive side for some.

I had to find a way to have my cake and eat it as they say and in sharing this blog with you, in the same way I shared my goals, someone told me about this wonderful site that helps me achieve exactly what I wanted. There are hundreds of trips under ‘Browse Experiences’! It’s pretty cool and the prices, well I will leave you to see for yourself in the video when you click on the link.

Blog Talk Radio

I have even taken it a step further and started another online radio show about travel titled youtrippin. You should check it out as it allows me to learn more about travel from others who have gone where I haven’t gone before (yeah, I am a Star Trek Fan) and enticing places to add to my bucket list. Hey, if you happen to be reading this and you have travelled somewhere and would like to share it on my show, feel free to reach out to me. I am sure there are people out there who would love to hear about it. And hey, don’t forget to check out that travel link.

I took my 76 year old mom on a 5 day cruise to the Bahamas recently and she still can’t stop talking about how 5 star the ship experience was and the VIP treatment she received from the staff. Don’t allow her to be the only one to brag! Here’s the link again to check it out and maybe, just maybe, I may see you on one of those trips or on the beaches of the world!

This article was submitted by our Guest Blogger, Corine La Font.

Corine La Font is a Speaker, Author, Coach and Self Publishing Consultant. She is also an Award Winning Publishing Resource in the 2013 Small Business Book Awards. Get a copy of her book at http://amzn.to/TFHQka, Subscribe to her Magazine at http://bit.ly/1IDj7pQ tune in to her radio programs at http://www.blogtalkradio.com/helpdeskja and http://www.blogtalkradio.com/youtripping Check out her website at http://www.helpdeskja.com She can be reached at corinelaf@gmail.com

Entrepreneurial Mindset

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Entrepreneurial Mindset

Have you ever thought about starting your own business, but wondered if you have what it takes? There are several ways to tell if you have this entrepreneurial mindset.

Consider these personality traits:

  • Leadership qualities
  • Creative thinking
  • Contributing more in your job
  • Innovative ideas

If you show any or all of these qualities, you could be on your way to owning your own business since you may have an entrepreneurial mindset.

How to Clear the Road toward Entrepreneurial Success

Going from the 9am to 5pm grind to the entrepreneurial journey may not be the easiest path, but it’s achievable.   However, there are several steps you need to take before going head first into business ownership.

  • Get clear – Getting clear on what it is you want to achieve is an integral first step. It is not as simple as coming up with an idea and writing it down. You need to write down your goals. Being specific is very important! You need to have clear, specific goals when it comes to starting a new business.
  • Create a plan – Once you are clear on what your goal for your new business is, you have to create a plan for success. Write down what your goal is, how you will achieve that goal in smaller steps and then break that list down.
  • Take action – Next, it is time to take action steps. Action steps need more than just thinking about taking them. Declare aloud and to everyone your action steps and in this way, you are accountable to your word.
  • Delegate – If you are starting a new business of your own, do not be afraid to delegate tasks, even if you don’t  have a business partner or associates yet. One day delegating will be a task you will have to do.
  • Letting go – Sometimes in order to create something new, we need to let go of something old. In order to clear the path to creating a new business, something else will have to go. Your home may need to be a little cluttered or less clean. You may have to let go of a favorite sport, skip a vacation for a year or two, can’t attend other favorite activities for a while, but it is well worth it in the end.

It would be helpful if  inviting family members and friends to help take some of the load off your daily tasks, while you learn about your new business endeavor.  Others feel they do not want family members involved.  This  forces them to really understand the work load of a true entrepreneur such as juggling many things while building a business.

Keeping your day job is important until you are financially secure in your new business endeavor.  It’s tough at first with a difficult road to travel ahead, but having an entrepreneurial mindset is a gift and can be rewarding when you succeed and excel with your goals. It’ll get easier as you adapt to your new role.

Find out More:  Here’s a great article I found on having an Entrepreneurial Mindset.

Why Generation Z Matters

This morning, I listened to a podcast from the “Social Media Social Hour with Tyler J. Anderson” on my iPhone.

Today’s edpisode was about “Marketing to Generation Z: What Marketers Need To Know”.   Are you wondering what’s Generation Z means?  Call me silly, but this was the first time I heard the term “Generation Z”.  It refers to young  people who were born in the late 1990s and under 20 years of age as of today.

Tyler’s guest for this podcast episode is Connor Blakley.  Connor is only 17 years old who has a lot to share about how to market to his age group.

Why Generation Z Matters

According to Connor, marketing to Generation Z is different than marketing to millennials and older folks.  Connor summed up why today’s teens are different from the previous Generation Y (aka Millennials).

Since they were cute little toddlers, Gen Zs were exposed to digital information.  They grew with iPads, gameboys and iPhones and have probably started using them since they were toddlers.   I love the term that Connor used and that he refers to their generation as “Digitally Native”.

cartoon of teen with light bulb idea above his head

Most teens today, like Connor, are not at all trusting of any brands.  They don’t mind if their clothes are not “branded” loudly and don’t like to be a walking advertisement for popular brands! They’re not easily influenced with today’s advertising and “don’t buy into all that stuff.”

 

Teens today quickly analyze and form in their heads if a brand is trusting or interesting enough to capture their attention.  And it only takes them a few seconds to make a decision.

Marketing to Generation Z will be trickier because they’re educated and intelligent kids. They are highly skeptical of the way advertising has been used. Let’s just say they need more convincing natively.

Pay attention to the conversations from Generation Z and try to get insight on how they think, the words they use and create a marketing plan around them. As marketers, we need to expand our awareness and relevance for our young audiences.

To listen to the full episode of Marketing to Generation Z, see below.  I’m not an affiliate and no compensation was paid for writing this blog.

Here’s the link for the podcast to listen online:  http://casualfridays.com/marketers-need-know-marketing-generation-z/