Do You Have An Elevator Pitch When You Talk About Your Business?

Last week in our mastermind group, we discussed having an elevator speech and the importance on how it comes across to a new person. We each took turns saying our elevator speech in front of the group. Some people read their elevator pitch from a piece of paper while others “winged it”.  In my opinion, you should be able to describe who you are and what you do to a new person, without having to look at a piece of paper.

A mentor once told me that I should practice my elevator speech over and over and over again. She said I should know my “speech” like the back of my hand. She also suggested I look in the mirror and practice 5-10x a day until I really become comfortable with the words, my expression, and having confidence when asked what I do and introducing myself. I totally agree with this!

Either way, having an elevator speech is something you should have and practice on how to deliver it smoothly; so the next time you’re in a networking meeting or introducing yourself in a business situation, you’re ready to talk about yourself with confidence! If you deliver your elevator pitch with confidence, you might just get the other person to start engaging and begin a great conversation with you!

To briefly outline what your elevator pitch or speech should have, here are 3 things to think about.

  1. What’s your purpose of having one ready?  Introduce them to your new venture?
  2. Are you letting people know what you do and about your business?
  3. Peak their interest, let them know your unique selling proposition? (USP)

Remember, to not be “salesy”, but do engage and listen to their comments and answer their questions professionally.  Make sure you have business cards or brochures to leave with them, just in case they may want to do business with you.

Do you think that having an elevator pitch today, is important? And do you practice what you’re going to say over and over until you get more comfortable? Or do you wing it when someone asks you what you do as a business owner?

 

Alternative Ways to Get Referrals

If you’re a new business and want to get more customers to build up your clientele base, then keep your clients happy. Word of mouth is priceless. If your client has a great experience working with you, they will happily send you referrals. However, you can also add other ways to create a buzz around the services you offer.

The first suggestion is to produce excellent content in different formats that’s useful to the prospects in your niche, including:

  • Articles
  • Special reports on hot topics in your niche
  • YouTube videos
  • Images/infographics
  • Webinars
  • PowerPoint presentations
  • Emails and autoresponder
  • Online courses

Add share buttons for all of these types of content. Many blogs have plugins that allow visitors to share the content at your site on many of the main social networks, such as Facebook, Twitter, LinkedIn, Pinterest and Instagram. Publish original content on the networks that your followers can also share easily. We might also term it creating buzz about your products and service. Launch new products regularly can create buzz. Be willing to give away free review copies in exchange for testimonials to pass the word along about how good your products are.

Create a Buzz or Go Viral

Offer a free webinar or workshop can create buzz if you have a good reputation in your niche.  This might make people eager to attend so they can interact with you.

Emails can be forwarded easily to friends and family. Online courses are even better for viral marketing purposes, if they are an interesting niche topic. Create special reports designed to get more email sign-ups that have a high potential of going viral.

Since YouTube is one of the largest search engines, create videos on this platform. Don’t want to appear in front of the camera? ( I feel the same way too.)  Craft your best PowerPoint presentations into video and upload them in your YouTube account.

Affiliates

Create an affiliate program for your loyal customers so they can earn income by referring your products and services. Form JV (joint venture) partnerships with people in your niche who are not your direct competitors so you can all help each other with viral marketing.

Let them try your product for free, so they can recommend it to others. Craft attractive offers that any customer would be delighted and be glad to tell others the terrific bargain they received from you.

Promote on your social networks

Publish unique content as well in your accounts and within groups you have joined or created yourself, such as Facebook groups. Your connections can share it with all their followers with just a click.

Lastly, just ask for referrals from your current clients.  You can ask for referrals thru email or phone call.  Reward them with a small discount or gratitude gift.

Add a Call To Action

On all your blogs or content marketing materials, you should have a CTA button.  You would be amazed that even top marketers forget to include a call to action button so if the reader liked the content or found it useful, they should feel free to share it with others.

 

 

5 Good Reasons To Use Social Media For Your Business

5  Reasons Your Online Business Needs Social Media

Online marketing continues to evolve and grow and today social media is as important as having a website for your business.  It takes a front seat in most online marketing strategies as it supports the growth of business. Here are the 5 best reasons you need to use social media to grow your brand awareness and business.

 social media signReason #1: Who You Reach

Why do social media managers spend countless hours planning, posting, testing, and perfecting their social media presence online?

  • There are 3 billion active Internet users and 2.1 billion of them have social media accounts.
  • YouTube has more than 1 billion users, more than a 1/3 of all web users. Each and every day web visitors view hundreds of millions of hours on YouTube that generate billions of views.
  • Facebook has nearly 1.4 billion users, that’s 47% of all Internet users. 4.5 billion.   “Likes” are generated daily and nearly 75% of Facebook’s revenue comes from mobile advertising. Approximately, 936 million Facebook users login in at least once daily and 52% of marketers acquired new customers on Facebook in 2016.
  • Twitter has over 316 million monthly active users that posts 500 million tweets per day!
  • LinkedIn users will more than likely visit your website.  About 64% of social referrals to your company came from LinkedIn. The visitor to leads conversion rates are higher with LinkedIn than from other social media platforms.
  • Pinterest has 100 million users, 81% of which are women. In 2016-2017, 60$ of new sign-ups are men and 40% are women.   There are over 75 million ideas in Pinterest and 72% of winners make purchase decisions using Pinterest.  About 67% of pinned content is from a business site and 82% of Pinterest users would rather follow a brand than a celebrity.

These stats is just one reason to use social media to market your business.  The numbers are staggering and it illustrates the potential of reaching many more customers whether you’re only an online business and/or a brick and mortar store.

Reason #2: Relationship Building

Social media allows you to reach more people on a personal level. Many social media marketing experts believe that social media is about relationships building, that as a side effect brings about conversions for calls to action. When you connect with people and they connect with you, they’re more likely to follow your brand and all it has to offer.

Reason #3: Show Off Your Best Content

Social media allows you to show off your best content, and highlight your brand, culture, sales, specials and everything else it has to offer.  You can use text, images, video, and can tailor your campaign to present plus impress your target audience with the very best content, products, and services that your brand has to offer. Tailoring your campaign through social media allows you to meet many objectives, including, building brand reputation, customer engagement, a better customer experience and any other goals that meet your marketing needs.

Reason #4: Steady and Reliable Traffic

Are you sick of fighting for organic traffic when Google keeps wiping sites off their SERPS with their ongoing updates? Social media can bring a steady, long-term, reliable and ongoing stream of traffic to your sites and blogs, without having to worry that some entity will come along and wipe you out.

Reason #5: Control

One of the greatest benefits of social media is that you have full control of what is presented about your company, brand, and website to your target audience. You can tailor your marketing plan to meet specific goals and not leave anything to chance. The multitude of tracking, and testing tools available, such as, Klout, SumAll, BuzzSumo, and TweetReach, just to name a few allow you to enhance and tweak your campaigns as needed to constantly improve your efforts to boost conversions.

Finally…

There’s no better time than now to take advantage of all social media has to offer. If you have an online business and do not have a social media presence then you’re behind the times, get started and connect globally.

blue twitter bird There are many expert guides online to get you started, and educating yourself on the intricate process that is social media marketing is critical to your overall success.

There’s also an option of hiring a social media marketing expert. Take care to choose a competent professional, it will not be cheap, but may well be worth it when they bring the results your business needs to succeed.

Noble Virtual Assistant is a certified social marketing specialist and will teach you, one-on-one tutoring for social media so you can start getting connected and engaging with your target market. We also manage your social media marketing so you don’t have to!

 

Grow Your Coaching Biz in 2017 by Hiring a VA

Whether you just started your coaching business or have been doing it for a while, you’ll soon realize that you can’t do everything by yourself.

For you to run a successful coaching business and grow as a coach, it’s going to take a team of qualified and reliable people to help you. One such person you’ll need on your team is a Virtual Assistant (VA). Finding and hiring a qualified VA isn’t hard, but there are some things you need to consider before you jump in with both feet.

First, let’s cover the basic:  What a virtual assistant actually is and what they do, before getting into the details about hiring, training, and working with a VA.

What Is a Virtual Assistant and Why Do You Need One?

According to Wikipedia:

A virtual assistant (typically abbreviated to VA, also called a virtual office assistant) is generally self-employed and provides professional administrative, technical, or creative (social) assistance to clients remotely from a home office.

In other words, a virtual assistant is an assistant who works virtually (remotely). This means she could be working out of a home office, from a hotel room, in a coffee shop – literally anywhere that has WiFi, or internet access. She can provide services like email management, customer support, help desk, web design, transcription, graphic work, calendar management, data entry and more.

The great thing about a VA is that she is an independent contractor so you don’t have to pay for office space for her, employee taxes, health benefits and all those other things that come with having a ‘real’ in-office assistant.

Here’s some other expenses you don’t have to worry about when you hire a contractor: hardware like a computer and printer, health insurance, vacation days, sick days, and wasted time while she chats with your other employees. These are some pretty big benefits to outsourcing virtually. But what sorts of tasks can you entrust to someone who isn’t in the next office?

 

 

What Can a Virtual Assistant Do for You and Your Coaching Biz

To run and grow a successful coaching biz you’re going to need a team to make that happen. On that team you’ll need a Virtual Assistant (maybe even more than one – depending on what you need to outsource).

There are a lot of different things a VA can do for you and your business. But before we look at some sample tasks you can hand over, you need to realize the importance of hiring a VA. The main thing to think about is that with their help, you’ll be able to stop spending so much time on projects that are time consuming and zap your energy.  You’ll probably even find that once you hand over tasks you don’t like which you found so time consuming, your VA will probably less time as you did on them!

Let’s plunge into the main part of this section and look at different tasks a VA can do for your coaching business. Here are some of the basic things a VA can do for you:

  • Customer support
  • Email management
  • Article submission
  • Press release submission
  • Schedule coaching calls
  • Maintain database of coaching clients/track of how many coaching sessions used/have left
  • Send invoices to your coaching clients
  • Email marketing – setting up/sending mailings for you through software like Mailchimp, InfusionSoft, Active Campaign
  • Content management
  • Social media management
  • Internet research
  • Travel planning (reserving flights, booking hotels, etc)
  • Blog commenting

Additionally, there are things that require more skill that you can also hand over to a VA such as:

  • Web design
  • Graphic design
  • Website updates
  • Technical support
  • Shopping cart maintenance (like WooCommerce, 1ShoppingCart, etc)
  • Kindle publishing
  • Set up and manage webinars
  • Writing sales copy
  • Project management
  • Bookkeeping
  • SEO
  • Audio/Video help
  •  PowerPoint
  •  Transcription

Again, this is just a small list of the tasks that require more of a skill set, that can also be handed off to a trusted VA. This list is definitely not exhaustive and there are a lot of other jobs that can be outsourced as well.

Hopefully, this is a great starting point for brainstorming some of the ways that a Virtual Assistant can help you build and grow a successful coaching business. Probably one of the easiest ways to get started with outsourcing to a VA is by making a list of the top three things you need to get done in your business, but that you don’t like doing. You know that list of tasks that you never seem to find time to do? Those are the perfect projects to get started with!

Check back soon for more resources and information on growing your business by hiring a Virtual Assistant for a prosperous 2017!

Here are some resources for you.

I welcome your comments or suggestions about working with VAs to grow your business, please chime in.

You Can’t Change People

You can’t change people; you can only change yourself. How many times can you help someone by giving them advice?  They continue to do the same thing over and over; maybe they’re just not ready to change.

Having worked since I was a teenager, I have met so many different people from many various industries and walks of life. Why are some people more successful and why are others broke all the time?  Many people have a myriad of motivational reasons to push further to reach their goals.  One thing I know for sure is that to become a better person either personally or in business, you must invest in yourself.

quote on people by jim john

We are always growing and changing.  I mean, look at your life now, were you a different person ten years ago?  In the last ten years, did you take a class, start a new relationship or become a parent?  These are changes most people experience.  One day you’re a single person with all the freedom in the world, to go out and party, travel, get home whenever you please.  Then, all of a sudden you’re a parent and boom! Things changed and now, it’s a different game in life.

As a business owner it’s not just opening up a store or getting a website and expect to have success overnight.  Oh, it’s a lot of work.  Now, you may be lucky to have started your business and clients started rolling in along with the money.  However, in order to continue to grow you must take the time to invest in your business and in personal development.

One book I read in high school is “How to Win Friends and Influence People” by Dale Carnegie. This book taught me to listen first, rather than talk about myself. People love to talk about themselves! Sometimes being a listener is all someone needs.

Now, when someone asks me for advice, I open-heartedly like to help out and hope my words will help him or her.  I like to help by providing new ideas or direction, and hope it made their day so they can move forward.

I’ve spent hours on one person, trying to help her, even doing online research, providing the links so she can have a better mindset.  Later, I realized that there was nothing else I can provide her.  It’s really up to her.  No matter how hard we try to help others, it’s up to them.

You can train people and show them what to do and even share a secret or two.  If however, they cannot move forward, then just realize that you cannot change people.  They have to take responsibility and motivate themselves by investing in their own personal development.