8 Questions to Ask Before You Hire a Business Coach

If you’re thinking about hiring a business coach, make sure to ask the right questions to help find the right coach for you. Nothing is worse than hiring the wrong coach because it can be a large expense and you want to get a return on any investment, along with getting the help you need.  Do the research before hiring a coach, to save yourself a lot of problems and missteps.

When hiring any coach, they will be asking a lot of questions to make sure you are the right fit for them, but you should also ask questions. Depending on what your goals are,  more than likely you want a coach that challenges you and pushes you outside of your boundaries.  Otherwise you may not experience the wonderful benefits of hiring a coach. So below are questions you may want to consider and ask during your interview of him or her.

Question #1 Do You Have any  Certifications?

While having coaching certification is not required by law, nor even required to be a good coach, the fact that someone spent the time and money on going through a program to become certified is a good sign that they take their business seriously and are devoted to making this profession their career. Listen to how they answer the question whether or not they are certified; it will say a lot about how they deal with pressure.

Question #2 How Long Have You Been a Business Coach?

This is an important consideration because if you plan to use a brand new coach you should pay a lot less since they are not experienced. But, if they’ve had training, that doesn’t necessarily mean that they won’t do a good job if everything else comes together. The important thing here is to listen to their answer. It’s important to value honesty and hear how the coach deals with your questions.

Question #3 What Type of Business Owners Do You Normally Work With?

The coach needs to be clear on who their target audience is if they want to help you be clear on where you’re going in your business. Find out if the coach works with only six figures and up businesses? Do they work with start-ups? What stage of business do they want to work with to best use their skills?

Question #4 What Size of Businesses Do You Normally Work With?

Do they work with sole proprietors or larger companies? A coach who is used to working with a corporation might not like working with a work-at-home mom, for instance. The answers are really important and if they don’t normally work with your size of business. Also, you should follow up with asking why they want to work with yours.

Question #5 Which Industry Do You Specialize In?

Knowing what type of industry they like to work with is very useful. If your business works with authors, but they normally work with businesses who sell retail merchandise, they might not be a good fit for you. Hiring a coach familiar with your industry and what it takes to be successful is imperative, or they may not be able to advice you well.

Question #6 What Are You Good At?

The answer to this question should be something different than the insight you received from the above questions. They may be tempted to repeat their specialty, but dig deeper and find out what they’re really good at within that specialty.

Question #7 How Do You Quantify Results?

When you are hiring anyone to help you within your business, it’s a good idea to always think about the numbers and which metrics you’ll study to find out what you’re doing is working. If your ideal coach doesn’t know how to help you improve based on your idea or what you want to achieve,  you might want to question whether or not the expense is worth it.

Question #8 Are There Additional Skills To You Bring to the Table?

If you need a lot of guidance in getting your business off the ground or to the next level, having a coach who brings other skills aside from typical coaching to the table can be an additional help to push your business to the next level of success. It really depends on what you need as to which answer you like best for this question.

The important thing is to be clear on what you need prior to interviewing a business coach. You may not be sure at first, but interviewing several coaches may help clarify for you what you want in a coach and what type of personality you work best with. Remember, as they interview you, you need to interview them as well. If you find a coach you think you want to work with, ask about a trial session, to see if you want to continue after 1 or 2 sessions.  Good luck!