Entrepreneurial Mindset

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Entrepreneurial Mindset

Have you ever thought about starting your own business, but wondered if you have what it takes? There are several ways to tell if you have this entrepreneurial mindset.

Consider these personality traits:

  • Leadership qualities
  • Creative thinking
  • Contributing more in your job
  • Innovative ideas

If you show any or all of these qualities, you could be on your way to owning your own business since you may have an entrepreneurial mindset.

How to Clear the Road toward Entrepreneurial Success

Going from the 9am to 5pm grind to the entrepreneurial journey may not be the easiest path, but it’s achievable.   However, there are several steps you need to take before going head first into business ownership.

  • Get clear – Getting clear on what it is you want to achieve is an integral first step. It is not as simple as coming up with an idea and writing it down. You need to write down your goals. Being specific is very important! You need to have clear, specific goals when it comes to starting a new business.
  • Create a plan – Once you are clear on what your goal for your new business is, you have to create a plan for success. Write down what your goal is, how you will achieve that goal in smaller steps and then break that list down.
  • Take action – Next, it is time to take action steps. Action steps need more than just thinking about taking them. Declare aloud and to everyone your action steps and in this way, you are accountable to your word.
  • Delegate – If you are starting a new business of your own, do not be afraid to delegate tasks, even if you don’t  have a business partner or associates yet. One day delegating will be a task you will have to do.
  • Letting go – Sometimes in order to create something new, we need to let go of something old. In order to clear the path to creating a new business, something else will have to go. Your home may need to be a little cluttered or less clean. You may have to let go of a favorite sport, skip a vacation for a year or two, can’t attend other favorite activities for a while, but it is well worth it in the end.

It would be helpful if  inviting family members and friends to help take some of the load off your daily tasks, while you learn about your new business endeavor.  Others feel they do not want family members involved.  This  forces them to really understand the work load of a true entrepreneur such as juggling many things while building a business.

Keeping your day job is important until you are financially secure in your new business endeavor.  It’s tough at first with a difficult road to travel ahead, but having an entrepreneurial mindset is a gift and can be rewarding when you succeed and excel with your goals. It’ll get easier as you adapt to your new role.

Find out More:  Here’s a great article I found on having an Entrepreneurial Mindset.

Email Marketing 101

Email Marketing 101

apple laptop on brown tableEmail marketing is still the most effective form of online marketing. It’s one of the few marketing methods that gets you up close and personal with your audience on an individual basis. Some marketers think they should give up on email marketing but nothing could be further than the truth. The money is still in the list and that’s not changing anytime soon. But, there are some tricks of the trade.

 

Know Your Audience

Study your target audience so that you can create personas that describe who your individual audience is. For instance, maybe your target audience are mothers of children between the ages of 11 and 14, who home school and are housewives with a family income of $80,000 per year. If you know this information you can know a lot of things about your audience, such as the types of products or services they need as well as how much they can afford to pay for them.

Understand the Point of Your List

Is the point of your list to sell a particular product? Is the point of your list to teach and inform your subscribers about your services and how they can benefit from them? Do you know the point of your list? If you do, stick to the point of it so that your subscribers know what they’re singing up for. You can segment your audience as they purchase something or take various actions so that you can market other items and services to them.

Build Your List

In order to build your list, create an eCourse, or give away something like an eReport, or simply create a sign-up form and ask visitors who come to your website to sign up to stay up to date. Promote your list at every opportunity in order to get targeted subscribers. Ensure that the information you provide speaks to your audience in a way that resonates with them that this is something they need.

Send Your List Members Regular Information

Once you have members on your list, it’s important to keep sending them information. The information you send them must be relevant, targeted and useful. It must also be sent on a regular basis. If you don’t communicate with your list often, they might forget that they signed up and then think you’re sending them spam when you’re not.

Also make sure the information you send to your list has a meaning. It should lead your subscribers back to content on your website, or to products and services that you recommend or created.

 

Check Your Metrics

chart-1545734_640Pay attention to the numbers. Check open rates, click-through rates, and conversion rates of every email that you send. Every email that you send needs a reason, and that is how you know what metrics to look at. If your reason is to send them to your website to read an informative blog post, check to see if it worked. If your reason was to tell your list about an affiliate product you believe your audience needs, check conversion rates.

Repeat

Keep doing what works, and change what doesn’t. You’ll discover what works by studying the metrics and testing different scenarios. This is called A/B testing. For instance, you might send the same email with two different subject lines to half of your list, or a small portion of your list, to see which one gets opened the most. Then what works the most should be done over again.

key-951783_640As you build your list, and use your list, your traffic will go up – as will your income. Keep building your list with your targeted audience; keep sending them relevant information, and you’ll soon discover that your most valuable online asset is your email list. Due to the value of it, it’s important to practice good list hygiene, deleting inactive subscribers periodically.

Do you think email marketing is dead? Some people think so but I don’t.  What are your thoughts?

Why Generation Z Matters

This morning, I listened to a podcast from the “Social Media Social Hour with Tyler J. Anderson” on my iPhone.

Today’s edpisode was about “Marketing to Generation Z: What Marketers Need To Know”.   Are you wondering what’s Generation Z means?  Call me silly, but this was the first time I heard the term “Generation Z”.  It refers to young  people who were born in the late 1990s and under 20 years of age as of today.

Tyler’s guest for this podcast episode is Connor Blakley.  Connor is only 17 years old who has a lot to share about how to market to his age group.

Why Generation Z Matters

According to Connor, marketing to Generation Z is different than marketing to millennials and older folks.  Connor summed up why today’s teens are different from the previous Generation Y (aka Millennials).

Since they were cute little toddlers, Gen Zs were exposed to digital information.  They grew with iPads, gameboys and iPhones and have probably started using them since they were toddlers.   I love the term that Connor used and that he refers to their generation as “Digitally Native”.

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Most teens today, like Connor, are not at all trusting of any brands.  They don’t mind if their clothes are not “branded” loudly and don’t like to be a walking advertisement for popular brands! They’re not easily influenced with today’s advertising and “don’t buy into all that stuff.”

 

Teens today quickly analyze and form in their heads if a brand is trusting or interesting enough to capture their attention.  And it only takes them a few seconds to make a decision.

Marketing to Generation Z will be trickier because they’re educated and intelligent kids. They are highly skeptical of the way advertising has been used. Let’s just say they need more convincing natively.

Pay attention to the conversations from Generation Z and try to get insight on how they think, the words they use and create a marketing plan around them. As marketers, we need to expand our awareness and relevance for our young audiences.

To listen to the full episode of Marketing to Generation Z, see below.  I’m not an affiliate and no compensation was paid for writing this blog.

Here’s the link for the podcast to listen online:  http://casualfridays.com/marketers-need-know-marketing-generation-z/